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Post by j7oyun55rruk on Dec 27, 2023 15:53:49 GMT 5
A study by facts office from shows that YouTubers have a slightly higher influence on buying behavior than other social media influencers. It is also evident that - year olds in particular trust the opinions of influencers. Influence influencer on purchase decision channel Source: Social Media Atlas : survey by Toluna; IMWF Published by facts office June Influence influencer purchasing decisions by age group Source: Social Media Atlas : survey by Toluna. IMWF Published by facts office June Influencers can make their own communication more efficient C Level Contact List Usually companies use influencers to reach their reach and target group. Another step can be to use influencers for your own communication. Studies have shown that the opening rates of newsletters can be increased by mentioning influencers and click rates on owned social media posts. . Recent influencer marketing studies. Since influencer marketing is a fairly new concept there have hardly been any studies on it so far. Some of the few study results are concisely summarized below. Study of influencer marketing in companies by the BVDW from the BVDW brought the following results to light: Influencer marketing will also play an important role in The budgets for influencer campaigns are increasing significantly. Compared to clRo{Y}aL WarLanDic marketing the respondents see clear advantages in influencer marketing. The importance of influencer marketing has also increased due to the corona pandemic. Significantly more campaigns with influencers are planned each year.
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