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Post by account_disabled on Dec 11, 2023 11:19:19 GMT 5
For a little distraction from work. An advert that is too direct, which perhaps aims to take the user to an external landing page to evaluate the characteristics of an offer, easily risks being ignored. Lead generation Facebook, the social tool: Lead Ads This is why there are Lead Ads on Mark Zuckerberg's social network . They are the official tool for Facebook lead generation : adverts that appear within the feed of the selected audience and allow you to collect data from interested parties simply and quickly, directly within the platform. Friction for users is reduced to a minimum: there are no loading times to access an external site, you just need to fill in a few fields and then continue browsing the social network. What sparks the interest of a B2B Job Function Email List audience? But what type of advert works to capture the attention of a business audience? The advice is not to propose anything too demanding immediately, to prevent the user, who is looking. For a bit of distraction at that moment, from deciding to move on. Here are some ideas for an ad: Subscription to the newsletter : in this case the user will only be asked for an email; Registration for a webinar : the user leaves his data to register for a meeting that interests him; Lead magnet : the user fills out the form to receive valuable content, a white paper, a guide, an infographic, which they will be free to consult at another time.
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